Hello, I'm Natalie Hanes

A passionate brand leader with over a decade of experience. I thrive in helping brands align with their goals and creatives align with their purpose. Focused on crafting human-centered brand experiences and strategy. AKA: I level up brands and their people.

Currently, I oversee all things brand, comms, & web at CodeSignal.

Brands I’ve partnered with

Projects

Showcasing the impact I’ve made.

Experience

Where I’ve been most recently.

APRIL 2022–PRESENT

In-house / remote

Associate Director, Brand & Communications at CodeSignal

Overseeing all brand initiatives across organization. Brought on to build out the brand marketing function as a whole. Leading full rebrand, repositioning, and website redesign strategy. Developing efficient internal processes and operations. Directing strategy and execution of all brand touch points such as design, communications, social media, public relations, digital, campaigns, and much more. Partnership with Product to ensure alignment across experience.

JUNE 2021–MARCH 2022

In-house / remote

Director, Global Brand & Creative at EIS Group

Overseeing all brand, design, and web initiatives across global organization of 19+ countries. Brought on to build out the brand design function as a whole. Leading full global rebrand and repositioning strategy. Management of department. Developing efficient internal creative processes and operations. Directing strategy and execution of all marketing design, including digital touch points. Building in-house design team. Developing brand systems and more.

SEPT 2019–MAY 2021

Agency / remote

Creative Director at Digital Reach Agency

Directing strategy and execution of all client and internal creative/brand concepting across multiple channels. Leading, mentoring, and hiring designers and contractors with a player-coach approach. Overseeing complete management of department. Developing efficient internal creative processes and operations. Managing creative relationships with global B2B tech and SaaS clients. Making data-driven decisions to advance goals and drive performance. Notable clients: Cisco, VMware, Redis, NICE inContact, Kajabi, Patreon, AdRoll, & more.

FEB 2013–SEPT 2019

studio / remote

Creative Director & Founder at Natalie Hands Studio

Oversaw all creative projects and operations from booking to completion. Managed a diverse team of freelancers to implement and deliver projects. Provided brand development, creative solutions, and digital strategy to a variety of clients. Developed efficient internal creative processes and operations. Managed all freelancers, timelines, budgets, and relationships. Notable clients: Marriott, Chicago Field Museum, Hilton, Winc Wine Club, & more.

Recomendations

Kind words from people I’ve worked with.

Natalie is an “impact player.” She’s a leader, ready to solve problems, tune processes, and consistently delivers excellent work. She has well informed opinions on marketing operations, content strategy, and how to inspire those around her. Very simply, she makes those around her want to do good work.

Natalie showed an immense interest and dedication to my professional development. She was able to take me under wing and push me to be the best creative and team member I can be, all while maintaining her other job duties. Anyone who gets to work with her is very lucky. I will forever be grateful for the significant impact she has had on me. Truly one of the most efficient and strategic managers I have encountered.

Natalie is truly a unicorn, and her ability to pivot between branding, strategy, marketing, and creative (amongst other things) is mindblowing. In addition to her creative skills, Natalie "gets" how important it is to communicate brand effectively. Her attention to detail at every touchpoint is inspiring. I feel so lucky to have such an empathetic and driven teammate. Natalie's creative strategy, communication skills, and brand creative are unmatched.

Words can’t describe what an amazing mentor Natalie has been for me. Not only does she strive to deliver impeccable work, she shows an inspiring dedication to growth and always ensures everyone around her is supported. Natalie’s eye for detail is unparalleled and you’d be hard pressed to find anyone who can craft a better development plan! 100% I wouldn’t trade learning and growing under Natalie’s guidance for anything.